Iraeveryday

IRA Everyday jewellery campaign
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Everyday anti-tarnish jewellery

Gold heart earrings displayed on a pink crystal star Earrings Gold teardrop necklace displayed in pink ice Necklaces Gold chain bracelet draped over a pink crystal cube Bracelets Gold crystal ring displayed on pink glass Rings Delicate gold anklet arranged on a pink crystal Anklets Coordinated gold jewellery set displayed in pink glass Jewellery Sets

Find your vibe

Party Pulse jewellery edit

Party Pulse

 Desi Dazzle jewellery edit

Desi Dazzle

 Workday Chic jewellery edit

Workday Chic

 Campus Crush jewellery edit

Campus Crush

 Brunch and Bling jewellery edit

Brunch & Bling
Evil Eye Ring Evil Eye Ring Evil Eye RingRs. 449.00 Beaded Evil Eye Guard Pendant Beaded Evil Eye Guard Pendant Beaded Evil Eye Guard PendantRs. 399.00 Evil Eye Charm Bangle Evil Eye Charm Bangle Evil Eye Charm BangleRs. 814.00

Discover IRA’s Collection

Explore this collection →
SHOP BY TONE

Pick a card. Find your tone.

Every tone has an edit. Flip to see yours.

Warm

 WarmGold that catches late light Warm-tone gold jewellery styled with a black evening look Shop the edit

Neutral

 NeutralMixed metals, made to move together Neutral-tone delicate jewellery styled with a green dress Shop the edit

Cool

 CoolSilver that feels crisp and bright Cool-tone silver jewellery styled with a tailored black look Shop the edit

Tap a card to reveal.

Take the tone quiz

Designed for everyday details.

Waterproof Anti-tarnish Hypoallergenic PVD-coated steel

Curated Combos

Pieces that were made to be worn together.

Thoughtfully paired jewellery, designed to complement each other and every you.

Explore Curated Combos
The Everyday Stack curated jewellery set The Everyday StackHover to open
IRA jewellery gift box, wrapped present and anti-tarnish jewellery selection

Explore Gifting

IRA Style Notes

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STYLE NOTES Layered gold IRA necklaces, rings and bracelets

The art of layering jewellery without overthinking it

Three simple proportions that make every stack feel intentional.

4 min read
JEWELLERY 101 Warm gold and cool silver IRA jewellery edits

How to find the metal that loves your skin tone

Warm, cool or neutral: your quick guide to an easier jewellery edit.

3 min read
CARE GUIDE IRA Everyday jewellery display and care station

Keep your everyday pieces shining for longer

Small habits that protect the finish and shape of your favourite pieces.

5 min read

Loved by our community

Celestial Evil Eye Ring
★★★★★
“The finish looks so premium and it survived a full Goa weekend.”

Mehak S. · Celestial Evil Eye Ring

Orbit Everyday Hoops
★★★★★
“Finally found hoops I can wear all day without irritation.”

Riya K. · Orbit Everyday Hoops

Golden Hour Stack
★★★★★
“The packaging made it feel like a proper gift to myself.”

Sanya M. · Golden Hour Stack

Double Row Crystal Ring
★★★★★
“Fast delivery, lovely quality, and the size guide was accurate.”

Aditi P. · Double Row Crystal Ring